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Find a competitor's winning Facebook ads with the Feedlyy ads scanner
NewLiveScan the Meta Ad Library and see which competitor ads are winning.
The Facebook ads scanner works on the Meta Ad Library in Chrome. It reads the ads Meta already shows you, ranks them, and tells you which ones look like they are making money. It works for ads on Facebook, Instagram, Messenger and Threads.
Run your first scan
- 1Open facebook.com/ads/library in Chrome, pick a country, and search a brand name or a keyword such as “protein powder”.
- 2Click Feedlyy facebook filter on the right edge of the page, or click the Feedlyy icon in the Chrome toolbar and choose Facebook ads scanner.
- 3Pick how many ads to scan: 50, 200, 500 or 1,000.
- 4Sort the results by Winner score, Meta impressions rank, days running, copies running or newest. Filter by video, image, carousel or dynamic ads, by Facebook or Instagram, and by ads live 7, 30 or 90 days or more.
- 5Click Full insights on any ad to open its report.
Meta sometimes stops sending ads partway through a long scan. Feedlyy then shows the ads it received and says so at the top.
The bar on every ad
Each ad in the Ad Library also gets a bar above it, so you can judge it without scanning. Click the bar to open it.
- Winner score and stage: Early, Testing, Promising or Winner.
- A short verdict, such as “Likely profitable: live 155 days”.
- Estimated total spend, spend per day, and impressions, as ranges with a confidence label.
- Running since, impression rank in this search, estimated CPM, creative versions and copies running.
- View full insights, and a button to download the creative.
How the Winner score works
Winner score compares each ad with the rest of the scan on three things the Ad Library shows: how long it has run, how many copies of it are live, and where Meta ranks it by impressions. 100 is the top of the scan. It is relative, so the same ad can score differently in a different search. It is not spend.
Days running is the strongest signal. Brands usually switch off losing ads within one or two weeks, so an ad still live after 30 days is very likely profitable.
Estimated spend
Meta does not publish spend for commercial ads, so Feedlyy estimates it from public signals: days running, copies live, impression rank and placements, priced at typical CPMs for the country you searched. Every number is a range with a High, Medium or Low confidence label, and “How is this estimated?” lists what it was based on. Treat it as a guide, not Meta’s numbers.
The ad report
| Tab | What you get |
|---|---|
| Overview | Spend estimate, why the ad looks like a winner, a test budget for your own version, ready ChatGPT prompts, and the Ad Library facts. |
| Creative | Every version in a slider. Download one file or all versions as a .zip, copy the hook, headline, caption and button, and transcribe a video to text. |
| Offer | Discounts, COD, free shipping and other offers found in the ad, where the click goes, and the campaign tags (UTM) in the link. |
| Versions | Every version side by side, and what the advertiser is testing between them. |
| Advertiser | How many ads the brand runs, new ads per week, where its ads send people, and its longest-running ads. |
Make your version
The Overview tab has two prompts filled with the ad’s details. Competitor profile asks ChatGPT who the advertiser sells to and which Facebook targeting reaches the same people. Write my version asks why the ad works and for three new ads for your product. Copy one, paste it into ChatGPT, and add your product where it says so.
Export
Export one ad from its report, or the whole scan with Export all: copy as text for WhatsApp or Slack, a Word document, an Excel sheet with one row per ad, or a PDF report ready to share with a client.
Transcribe an ad video
On a video ad, open the Creative tab and click Transcribe to text. Feedlyy shows the progress, then the speech as a script with timestamps. Copy it, or download it as a Word document. Transcribing ads is on Pro + Ads.
Free and Pro + Ads
| Free | Pro + Ads | |
|---|---|---|
| Scans | 5 a month | Unlimited |
| Ads per scan | Up to 1,000 | Up to 1,000 |
| Full reports, versions and advertiser view | Yes, while you have scans left | Yes |
| Export and downloads | Yes | Yes |
| Transcribe ad videos | No | Yes |
Every click on Scan uses one of the 5 free scans, and they come back on the 1st of each month. After you use them, the ads from your last scan stay fully open. Other ads get 10 full reports a day, without the Versions and Advertiser tabs. The Pro plan for Instagram does not include the ads scanner; Pro + Ads does.
Feedlyy only reads the Ad Library page you have open. It does not log in to Facebook, run ads, or change anything on your account.